Sunday 5 September the whole of Amsterdam and vicinity will catch the bicycle because of the Green AXIS public day that will take place that day. This year the topic is: go cycling! People can choose from eight bicycle routes of approximately fifteen kilometres through the Green AXIS, an attractive and unbroken nature and recreation area at the south west of Amsterdam.

In Dutch the expression ‘to have a tomcat' means ‘to have a hangover'. To, in a playful manner, make visitors of festivals in The Hague aware of the impact of excessive alcohol consumption, Publicis Consultants | Van Sluis sends off a Blue Tomcat. Visitors of festivals could pose for pictures with the Blue Tomcat.

For Oral-B, Publicis Consultants | Van Sluis developed a provocative concept: the Oral-B Pro-Expert Challenge. From the end of January until the end of March 2010 four candidates faced a personal challenge, which they succeeded in reaching, also by improving their teeth. They were supported by a well-known Dutch coach. The results can be seen on www.oralbdaagtjeuit.nl and in a short summarising video.

BinckBank and Delta Lloyd are launching a joint venture for group defined contribution pension schemes (second pillar). Named BeFrank, this new initiative is a Contributory Pension Institution (Premiepensioeninstelling / PPI). Publicis Consultants | Van Sluis advised the two companies with the press launch of BeFrank.